Insight and consultancy
Designed as a strategy-focused partner for challenger brands, we work with marketing and leadership teams to shape the fundamentals that drive long-term growth
Our Market Updates
(CQ® — 12)
©2025
Our Services
We provide strategy-only solutions designed to give challenger brands clarity, direction, and competitive advantage.
Audience Growth
Audience Growth
Brand Foundation
Brand Foundation
Go-to-market Strategy
Go-to-market Strategy
Brand Design
Brand Design
High-profile Consultants
Our strategy studio is led by high-profile consultants with deep expertise in brand, go-to-market, and growth strategy across leading corporations and ambitious challengers.
Meet the team
Managing and Strategy Director
Nghi Vu
Phuong Nghi completed Msc of International Marketing Course at London South Bank University, UK in 2012 and has been working as professional communication planner since then. After 10 years of marketing and communication industry, she has become a real expert in FMCG and F&B field with successful projects for various brands such as Aquafina, Aji-Mayo, Acecook, Burger King, Pho De Nhat and Popeyes...
Business Partner
Tran Dang
With 11 years of expertise in Integrated Marketing Communications, Tran has successfully led and consulted on over 50 projects across industries such as FMCG, Beauty, and Finance. A seasoned project leader, Tran has a proven track record of collaborating with cross-cultural teams (UK and Singapore) and effectively engaging with C-Level executives and multi-functional teams to drive impactful results.
Creative Director
Hien Nguyen
As a Creative at many agencies as JWT, Chuo Senko, Dentsu and his own shop, Hien leads talented teams in conceptualizing and executing groundbreaking campaigns for leading brands. From his perspective, advertising becomes more than just means sell products it becomes a platform for innovation, creativity, and cultural influence. He is dedicated to pushing the boundaries of creativity and leaving a lasting impression on the industry. Outside of work, he can be found wearing many hats like an art investor, economic geek.
Senior Art Director
Tri Thong
Over 12 years experience with a career spanning from a Tech/UX/UI offshore firm for Japan market, to a Digital Agency & Start-up and full-service Communication Agencies (Brand Maker / Purpose Group/ Dentsu One & Ogilvy T&A). With the experiences of team management, creative lead, Thong worked with prominent brands such as Unicharm Diana, Samsung, Unilever, Johnson & Johnson, Fonterra, Vinasoy, LIF, and Pepsi Co, IDP and wide range of SME & Technology company / Startup.
Senior Strategic Planner
Dang Thang
With a strong foundation in research developed during his time at Nielsen, Dang Thang has spent the past three years working as a strategic planner for Strategic Marketing and IMC projects. His expertise spans industries such as F&B, Package Food, Seasoning, Automobile, and Haircare, all of which demand intensive data synthesizing. A diligent member of Gen Z, Thang consistently contributes innovative and effective creative and marketing solutions.
Senior Brand and Content Manager
Minh Nguyen
With over 12 years of experience, Uyen Minh has driven growth for renowned brands such as Samsung, The Walt Disney Company, CJ CGV, and Piaggio. She excels in product launches, project leadership, and collaboration, delivering client success through strategic coordination and innovative problem-solving, while crafting data-driven marketing strategies and managing multiple projects for measurable results.
Marketing Consultant, Business Partner
Jamine Nguyen
Thao is a results-driven Senior Marketing Leader with over 16 years of experience specializing in Brand Management, Digital Strategy, and Product Marketing within the FMCG and Retail sectors. She has a proven track record of driving brand growth and revenue optimization for major multinational and local brands, including Unilever, FrieslandCampina, Highlands Coffee, and Domino’s Pizza
Business Partner
Truc Phan
Ms. Truc Phan, formerly an Alliance Manager for Navigo's Group and Product Manager for VIG, brings a vast domestic and international network to ICC. Her strong business connections and strategic insights help expand ICC’s reach and support client relations, driving business growth. Truc’s expertise and collaborative approach make her essential to enhancing ICC's market presence.
Business Partner
Kati
Kati is a key business partner who helps extend market reach by connecting with international celebrities like Black Pink and popular Thai KOLs. With over 5 years of experience in Vietnam, she has managed strategic and media businesses for Betagen Thailand and Vietnam. In addition to Betagen yogurt, she has also served clients like Givenchy, Bangkok Airways, and Orion.
Insight and consultancy
Designed as a strategy-focused partner for challenger brands, we work with marketing and leadership teams to shape the fundamentals that drive long-term growth
Our Market Updates
(CQ® — 12)
©2025
Our Services
We provide strategy-only solutions designed to give challenger brands clarity, direction, and competitive advantage.
Audience Growth
Brand Foundation
Go-to-market Strategy
Brand Design
High-profile Consultants
Our strategy studio is led by high-profile consultants with deep expertise in brand, go-to-market, and growth strategy across leading corporations and ambitious challengers.
Meet the team
Managing and Strategy Director
Nghi Vu
Phuong Nghi completed Msc of International Marketing Course at London South Bank University, UK in 2012 and has been working as professional communication planner since then. After 10 years of marketing and communication industry, she has become a real expert in FMCG and F&B field with successful projects for various brands such as Aquafina, Aji-Mayo, Acecook, Burger King, Pho De Nhat and Popeyes...
Business Partner
Tran Dang
With 11 years of expertise in Integrated Marketing Communications, Tran has successfully led and consulted on over 50 projects across industries such as FMCG, Beauty, and Finance. A seasoned project leader, Tran has a proven track record of collaborating with cross-cultural teams (UK and Singapore) and effectively engaging with C-Level executives and multi-functional teams to drive impactful results.
Creative Director
Hien Nguyen
As a Creative at many agencies as JWT, Chuo Senko, Dentsu and his own shop, Hien leads talented teams in conceptualizing and executing groundbreaking campaigns for leading brands. From his perspective, advertising becomes more than just means sell products it becomes a platform for innovation, creativity, and cultural influence. He is dedicated to pushing the boundaries of creativity and leaving a lasting impression on the industry. Outside of work, he can be found wearing many hats like an art investor, economic geek.
Senior Art Director
Tri Thong
Over 12 years experience with a career spanning from a Tech/UX/UI offshore firm for Japan market, to a Digital Agency & Start-up and full-service Communication Agencies (Brand Maker / Purpose Group/ Dentsu One & Ogilvy T&A). With the experiences of team management, creative lead, Thong worked with prominent brands such as Unicharm Diana, Samsung, Unilever, Johnson & Johnson, Fonterra, Vinasoy, LIF, and Pepsi Co, IDP and wide range of SME & Technology company / Startup.
Senior Strategic Planner
Dang Thang
With a strong foundation in research developed during his time at Nielsen, Dang Thang has spent the past three years working as a strategic planner for Strategic Marketing and IMC projects. His expertise spans industries such as F&B, Package Food, Seasoning, Automobile, and Haircare, all of which demand intensive data synthesizing. A diligent member of Gen Z, Thang consistently contributes innovative and effective creative and marketing solutions.
Senior Brand and Content Manager
Minh Nguyen
With over 12 years of experience, Uyen Minh has driven growth for renowned brands such as Samsung, The Walt Disney Company, CJ CGV, and Piaggio. She excels in product launches, project leadership, and collaboration, delivering client success through strategic coordination and innovative problem-solving, while crafting data-driven marketing strategies and managing multiple projects for measurable results.
Marketing Consultant, Business Partner
Jamine Nguyen
Thao is a results-driven Senior Marketing Leader with over 16 years of experience specializing in Brand Management, Digital Strategy, and Product Marketing within the FMCG and Retail sectors. She has a proven track record of driving brand growth and revenue optimization for major multinational and local brands, including Unilever, FrieslandCampina, Highlands Coffee, and Domino’s Pizza
Business Partner
Truc Phan
Ms. Truc Phan, formerly an Alliance Manager for Navigo's Group and Product Manager for VIG, brings a vast domestic and international network to ICC. Her strong business connections and strategic insights help expand ICC’s reach and support client relations, driving business growth. Truc’s expertise and collaborative approach make her essential to enhancing ICC's market presence.
Business Partner
Kati
Kati is a key business partner who helps extend market reach by connecting with international celebrities like Black Pink and popular Thai KOLs. With over 5 years of experience in Vietnam, she has managed strategic and media businesses for Betagen Thailand and Vietnam. In addition to Betagen yogurt, she has also served clients like Givenchy, Bangkok Airways, and Orion.
Insight and consultancy
Designed as a strategy-focused partner for challenger brands, we work with marketing and leadership teams to shape the fundamentals that drive long-term growth
Our Market Updates
(CQ® — 12)
©2025
Our Services
We provide strategy-only solutions designed to give challenger brands clarity, direction, and competitive advantage.
Audience Growth
Brand Foundation
Go-to-market Strategy
Brand Design
High-profile Consultants
Our strategy studio is led by high-profile consultants with deep expertise in brand, go-to-market, and growth strategy across leading corporations and ambitious challengers.
Meet the team
Managing and Strategy Director
Nghi Vu
Phuong Nghi completed Msc of International Marketing Course at London South Bank University, UK in 2012 and has been working as professional communication planner since then. After 10 years of marketing and communication industry, she has become a real expert in FMCG and F&B field with successful projects for various brands such as Aquafina, Aji-Mayo, Acecook, Burger King, Pho De Nhat and Popeyes...
Business Partner
Tran Dang
With 11 years of expertise in Integrated Marketing Communications, Tran has successfully led and consulted on over 50 projects across industries such as FMCG, Beauty, and Finance. A seasoned project leader, Tran has a proven track record of collaborating with cross-cultural teams (UK and Singapore) and effectively engaging with C-Level executives and multi-functional teams to drive impactful results.
Creative Director
Hien Nguyen
As a Creative at many agencies as JWT, Chuo Senko, Dentsu and his own shop, Hien leads talented teams in conceptualizing and executing groundbreaking campaigns for leading brands. From his perspective, advertising becomes more than just means sell products it becomes a platform for innovation, creativity, and cultural influence. He is dedicated to pushing the boundaries of creativity and leaving a lasting impression on the industry. Outside of work, he can be found wearing many hats like an art investor, economic geek.
Senior Art Director
Tri Thong
Over 12 years experience with a career spanning from a Tech/UX/UI offshore firm for Japan market, to a Digital Agency & Start-up and full-service Communication Agencies (Brand Maker / Purpose Group/ Dentsu One & Ogilvy T&A). With the experiences of team management, creative lead, Thong worked with prominent brands such as Unicharm Diana, Samsung, Unilever, Johnson & Johnson, Fonterra, Vinasoy, LIF, and Pepsi Co, IDP and wide range of SME & Technology company / Startup.
Senior Strategic Planner
Dang Thang
With a strong foundation in research developed during his time at Nielsen, Dang Thang has spent the past three years working as a strategic planner for Strategic Marketing and IMC projects. His expertise spans industries such as F&B, Package Food, Seasoning, Automobile, and Haircare, all of which demand intensive data synthesizing. A diligent member of Gen Z, Thang consistently contributes innovative and effective creative and marketing solutions.
Senior Brand and Content Manager
Minh Nguyen
With over 12 years of experience, Uyen Minh has driven growth for renowned brands such as Samsung, The Walt Disney Company, CJ CGV, and Piaggio. She excels in product launches, project leadership, and collaboration, delivering client success through strategic coordination and innovative problem-solving, while crafting data-driven marketing strategies and managing multiple projects for measurable results.
Marketing Consultant, Business Partner
Jamine Nguyen
Thao is a results-driven Senior Marketing Leader with over 16 years of experience specializing in Brand Management, Digital Strategy, and Product Marketing within the FMCG and Retail sectors. She has a proven track record of driving brand growth and revenue optimization for major multinational and local brands, including Unilever, FrieslandCampina, Highlands Coffee, and Domino’s Pizza
Business Partner
Truc Phan
Ms. Truc Phan, formerly an Alliance Manager for Navigo's Group and Product Manager for VIG, brings a vast domestic and international network to ICC. Her strong business connections and strategic insights help expand ICC’s reach and support client relations, driving business growth. Truc’s expertise and collaborative approach make her essential to enhancing ICC's market presence.
Business Partner
Kati
Kati is a key business partner who helps extend market reach by connecting with international celebrities like Black Pink and popular Thai KOLs. With over 5 years of experience in Vietnam, she has managed strategic and media businesses for Betagen Thailand and Vietnam. In addition to Betagen yogurt, she has also served clients like Givenchy, Bangkok Airways, and Orion.