2024
Fresh Thao Moc Duong Sinh Shampoo
Truly achieve beautiful, healthy hair, care must start at the root—the scalp. Nurturing the scalp should be a regular ritual, not an afterthought.
Strategy
Social
The Execution
E-Commerce
The Brife
Make Fresh TMDS Shampoo break through the noise of countless haircare choices — building brand awarenness, turning clicks into carts, and pushing performance media to work harder for every sale.
Problem
Dưỡng sinh da đầu, dưỡng sinh mái tóc
(Revitalize your scalp, florish the hair)
Women often choose shampoos that tackle visible hair problems—dryness, breakage, dandruff. But those are just the symptoms.
To truly achieve beautiful, healthy hair, care must start at the root—the scalp. Nurturing the scalp should be a regular ritual, not an afterthought.
Fresh TMDS Shampoo features Healthy Scalp Technology with extracts of ginger, grapefruit, and traditional herbs — caring for your hair from the roots, so it stays naturally beautiful every day
The Execution
KV captures the essence of Fresh TMDS: herbal, refreshing, and effective. By combining vibrant green tones and a sleek product spotlight, the design embodies both nature and performance
The Execution
Through consistent content on owned channels, we nurtured brand presence, educated consumers about herbal benefits, and maintained a steady stream of engagement that seamlessly connected to e-commerce.
More Works
(GQ® — 02)
©2026
2024
Fresh Thao Moc Duong Sinh Shampoo
Truly achieve beautiful, healthy hair, care must start at the root—the scalp. Nurturing the scalp should be a regular ritual, not an afterthought.
Strategy
Social
The Execution
E-Commerce
The Brife
Make Fresh TMDS Shampoo break through the noise of countless haircare choices — building brand awarenness, turning clicks into carts, and pushing performance media to work harder for every sale.
Problem
Dưỡng sinh da đầu, dưỡng sinh mái tóc
(Revitalize your scalp, florish the hair)
Women often choose shampoos that tackle visible hair problems—dryness, breakage, dandruff. But those are just the symptoms.
To truly achieve beautiful, healthy hair, care must start at the root—the scalp. Nurturing the scalp should be a regular ritual, not an afterthought.
Fresh TMDS Shampoo features Healthy Scalp Technology with extracts of ginger, grapefruit, and traditional herbs — caring for your hair from the roots, so it stays naturally beautiful every day
The Execution
KV captures the essence of Fresh TMDS: herbal, refreshing, and effective. By combining vibrant green tones and a sleek product spotlight, the design embodies both nature and performance
The Execution
Through consistent content on owned channels, we nurtured brand presence, educated consumers about herbal benefits, and maintained a steady stream of engagement that seamlessly connected to e-commerce.
More Works
(GQ® — 02)
©2026
2024
Fresh Thao Moc Duong Sinh Shampoo
Truly achieve beautiful, healthy hair, care must start at the root—the scalp. Nurturing the scalp should be a regular ritual, not an afterthought.
Strategy
Social
The Execution
E-Commerce
The Brife
Make Fresh TMDS Shampoo break through the noise of countless haircare choices — building brand awarenness, turning clicks into carts, and pushing performance media to work harder for every sale.
Problem
Dưỡng sinh da đầu, dưỡng sinh mái tóc
(Revitalize your scalp, florish the hair)
Women often choose shampoos that tackle visible hair problems—dryness, breakage, dandruff. But those are just the symptoms.
To truly achieve beautiful, healthy hair, care must start at the root—the scalp. Nurturing the scalp should be a regular ritual, not an afterthought.
Fresh TMDS Shampoo features Healthy Scalp Technology with extracts of ginger, grapefruit, and traditional herbs — caring for your hair from the roots, so it stays naturally beautiful every day
The Execution
KV captures the essence of Fresh TMDS: herbal, refreshing, and effective. By combining vibrant green tones and a sleek product spotlight, the design embodies both nature and performance
The Execution
Through consistent content on owned channels, we nurtured brand presence, educated consumers about herbal benefits, and maintained a steady stream of engagement that seamlessly connected to e-commerce.
More Works
©2026