2026
NOé Skincare
Building NOé’s brand identity to make everyday radiance feel effortless, giving the brand one clear voice across every channel where busy urban women meet it.
Creative
Brand Strategy
Brand Identity
The Brief
Building NOé’s brand foundation as a multi-functional skincare for busy urban women, and define its path to market in a crowded, increasingly polished category.
The Strategy
For busy urban women, beauty should feel effortless, without compromising skin health or natural radiance. This became the foundation for NOé’s positioning and go-to-market strategy.
The Idea
Naturally Radiant
NOé stays alongside the busy modern woman, whether at the office, the gym or on a date, in the moments she listens to her skin and chooses what truly suits her. Rooted in skin health and the value of natural ingredients, NOé is a streamlined solution that keeps her radiance going.
The Execution
Color
Inspired by nature’s ingredients, the palette brings together the richness of the natural world. Deep green meets warm cream, while muted accents add a gentle sense of depth, creating a natural and at ease feeling.
The Execution
Typography
Lexend Deca gives NOé its clarity, while Waking brings a more intimate, expressive touch to selected words. Together, they feel composed yet feminine, with just enough character to make each detail memorable.
The Execution
Photography
NOé’s photography finds beauty in the rhythm of real life, from daily commutes and workdays to workouts. Through a woman who knows herself and feels comfortable in her own skin, each image brings NOé’s world to life: clean, warm and naturally vibrant.
The Execution
Digital Guideline
Generous space, thoughtful compositions and a light touch let every image speak for itself. Across every platform, NOé feels composed and consistent, without being crowded or overstated.
The Execution
Application
Rather than relying on bold statements, the identity builds recognition through thoughtful details, bringing a quiet sense of elegance to every interaction.
More Works
(GQ® — 02)
©2026
2026
NOé Skincare
Building NOé’s brand identity to make everyday radiance feel effortless, giving the brand one clear voice across every channel where busy urban women meet it.
Creative
Brand Strategy
Brand Identity
The Brief
Building NOé’s brand foundation as a multi-functional skincare for busy urban women, and define its path to market in a crowded, increasingly polished category.
The Strategy
For busy urban women, beauty should feel effortless, without compromising skin health or natural radiance. This became the foundation for NOé’s positioning and go-to-market strategy.
The Idea
Naturally Radiant
NOé stays alongside the busy modern woman, whether at the office, the gym or on a date, in the moments she listens to her skin and chooses what truly suits her. Rooted in skin health and the value of natural ingredients, NOé is a streamlined solution that keeps her radiance going.
The Execution
Color
Inspired by nature’s ingredients, the palette brings together the richness of the natural world. Deep green meets warm cream, while muted accents add a gentle sense of depth, creating a natural and at ease feeling.
The Execution
Typography
Lexend Deca gives NOé its clarity, while Waking brings a more intimate, expressive touch to selected words. Together, they feel composed yet feminine, with just enough character to make each detail memorable.
The Execution
Photography
NOé’s photography finds beauty in the rhythm of real life, from daily commutes and workdays to workouts. Through a woman who knows herself and feels comfortable in her own skin, each image brings NOé’s world to life: clean, warm and naturally vibrant.
The Execution
Digital Guideline
Generous space, thoughtful compositions and a light touch let every image speak for itself. Across every platform, NOé feels composed and consistent, without being crowded or overstated.
The Execution
Application
Rather than relying on bold statements, the identity builds recognition through thoughtful details, bringing a quiet sense of elegance to every interaction.
More Works
(GQ® — 02)
©2026
2026
NOé Skincare
Building NOé’s brand identity to make everyday radiance feel effortless, giving the brand one clear voice across every channel where busy urban women meet it.
Creative
Brand Strategy
Brand Identity
The Brief
Building NOé’s brand foundation as a multi-functional skincare for busy urban women, and define its path to market in a crowded, increasingly polished category.
The Strategy
For busy urban women, beauty should feel effortless, without compromising skin health or natural radiance. This became the foundation for NOé’s positioning and go-to-market strategy.
The Idea
Naturally Radiant
NOé stays alongside the busy modern woman, whether at the office, the gym or on a date, in the moments she listens to her skin and chooses what truly suits her. Rooted in skin health and the value of natural ingredients, NOé is a streamlined solution that keeps her radiance going.
The Execution
Color
Inspired by nature’s ingredients, the palette brings together the richness of the natural world. Deep green meets warm cream, while muted accents add a gentle sense of depth, creating a natural and at ease feeling.
The Execution
Typography
Lexend Deca gives NOé its clarity, while Waking brings a more intimate, expressive touch to selected words. Together, they feel composed yet feminine, with just enough character to make each detail memorable.
The Execution
Photography
NOé’s photography finds beauty in the rhythm of real life, from daily commutes and workdays to workouts. Through a woman who knows herself and feels comfortable in her own skin, each image brings NOé’s world to life: clean, warm and naturally vibrant.
The Execution
Digital Guideline
Generous space, thoughtful compositions and a light touch let every image speak for itself. Across every platform, NOé feels composed and consistent, without being crowded or overstated.
The Execution
Application
Rather than relying on bold statements, the identity builds recognition through thoughtful details, bringing a quiet sense of elegance to every interaction.
More Works
©2026