2026
Cổ Cò Paradise | Tuan Chau Group
Building a destination brand with heritage at its core, making families see it as the new standard for educational tourism in Central Vietnam.
Creative
Brand Strategy
Brand Identity
The Brief
Refreshing the Cổ Cò Paradise brand, from logo and positioning to messaging, to establish it as the entertainment and discovery-learning landmark of Central Vietnam, where heritage, nature and entertainment come together.
The Strategy
We positioned Cổ Cò Paradise at the meeting point of heritage and entertainment: a place where families explore and play on the roots of Hội An and Đà Nẵng culture. Built on four values of Heritage Harmony, Innovative Entertainment, Sustainable Growth and Prestige & Elegance, the brand becomes a new standard for educational tourism in Vietnam.
The Idea
Giao Hòa Di Sản, Thỏa Sức Khám Phá
(Honor Your Legacy, Explore New Possibilities)
In the heritage land of Quảng Nam, where tradition still echoes, Cổ Cò Paradise stands as a center of entertainment and discovery built on cultural roots. Here, entertainment is not only the bursting joy in a child’s eyes, but a journey of connection and exploration for the whole family, where modern energy blends with traditional charm.
The Execution
Logo
The logo is a gateway opening onto a natural paradise of sea, forest and wildlife, a friendly place of learning and play for children and families. It carries five keywords: heritage, freedom, joy, energy and creativity, so the complex feels playful and lively while staying rooted in heritage.
The Execution
Color
Each color tells one part of the story. Emerald green stands for enduring foundations and heritage, purple for modern innovation and entertainment, fresh green for new beginnings and vitality, orange for adventure and a visual spark, and bright yellow for the warmth and positivity of family.
The Execution
Applications
A cohesive visual language connects the practical details of the experience with the spirit of adventure, making the destination feel engaging, recognizable and rooted in its unique blend of heritage and entertainment.
More Works
(GQ® — 02)
©2026
2026
Cổ Cò Paradise | Tuan Chau Group
Building a destination brand with heritage at its core, making families see it as the new standard for educational tourism in Central Vietnam.
Creative
Brand Strategy
Brand Identity
The Brief
Refreshing the Cổ Cò Paradise brand, from logo and positioning to messaging, to establish it as the entertainment and discovery-learning landmark of Central Vietnam, where heritage, nature and entertainment come together.
The Strategy
We positioned Cổ Cò Paradise at the meeting point of heritage and entertainment: a place where families explore and play on the roots of Hội An and Đà Nẵng culture. Built on four values of Heritage Harmony, Innovative Entertainment, Sustainable Growth and Prestige & Elegance, the brand becomes a new standard for educational tourism in Vietnam.
The Idea
Giao Hòa Di Sản, Thỏa Sức Khám Phá
(Honor Your Legacy, Explore New Possibilities)
In the heritage land of Quảng Nam, where tradition still echoes, Cổ Cò Paradise stands as a center of entertainment and discovery built on cultural roots. Here, entertainment is not only the bursting joy in a child’s eyes, but a journey of connection and exploration for the whole family, where modern energy blends with traditional charm.
The Execution
Logo
The logo is a gateway opening onto a natural paradise of sea, forest and wildlife, a friendly place of learning and play for children and families. It carries five keywords: heritage, freedom, joy, energy and creativity, so the complex feels playful and lively while staying rooted in heritage.
The Execution
Color
Each color tells one part of the story. Emerald green stands for enduring foundations and heritage, purple for modern innovation and entertainment, fresh green for new beginnings and vitality, orange for adventure and a visual spark, and bright yellow for the warmth and positivity of family.
The Execution
Applications
A cohesive visual language connects the practical details of the experience with the spirit of adventure, making the destination feel engaging, recognizable and rooted in its unique blend of heritage and entertainment.
More Works
(GQ® — 02)
©2026
2026
Cổ Cò Paradise | Tuan Chau Group
Building a destination brand with heritage at its core, making families see it as the new standard for educational tourism in Central Vietnam.
Creative
Brand Strategy
Brand Identity
The Brief
Refreshing the Cổ Cò Paradise brand, from logo and positioning to messaging, to establish it as the entertainment and discovery-learning landmark of Central Vietnam, where heritage, nature and entertainment come together.
The Strategy
We positioned Cổ Cò Paradise at the meeting point of heritage and entertainment: a place where families explore and play on the roots of Hội An and Đà Nẵng culture. Built on four values of Heritage Harmony, Innovative Entertainment, Sustainable Growth and Prestige & Elegance, the brand becomes a new standard for educational tourism in Vietnam.
The Idea
Giao Hòa Di Sản, Thỏa Sức Khám Phá
(Honor Your Legacy, Explore New Possibilities)
In the heritage land of Quảng Nam, where tradition still echoes, Cổ Cò Paradise stands as a center of entertainment and discovery built on cultural roots. Here, entertainment is not only the bursting joy in a child’s eyes, but a journey of connection and exploration for the whole family, where modern energy blends with traditional charm.
The Execution
Logo
The logo is a gateway opening onto a natural paradise of sea, forest and wildlife, a friendly place of learning and play for children and families. It carries five keywords: heritage, freedom, joy, energy and creativity, so the complex feels playful and lively while staying rooted in heritage.
The Execution
Color
Each color tells one part of the story. Emerald green stands for enduring foundations and heritage, purple for modern innovation and entertainment, fresh green for new beginnings and vitality, orange for adventure and a visual spark, and bright yellow for the warmth and positivity of family.
The Execution
Applications
A cohesive visual language connects the practical details of the experience with the spirit of adventure, making the destination feel engaging, recognizable and rooted in its unique blend of heritage and entertainment.
More Works
©2026